We live in a fast paced world with events happening at warp speed, connected electronically 24/7 and facing stiff competition from around the world courtesy of our new BFF, the Internet.

It’s enough to make your head spin.

But step back for a moment, take a deep breath and relax. Close your eyes and reflect on what is going well in your business. The victories, the accolades, the clients that are your raving fans.

Their happiness with your work, their pleasure in the outcomes, don’t these things make you feel good? Sure they do and so I ask you, when was the last time that you did anything to demonstrate your gratitude and appreciation for their work, their respect and their loyalty?

Retaining and growing your existing clients is the fastest and most cost effective way to grow your business. These clients (aka raving fans) already know and appreciate your work; there isn’t too much selling involved.

But retention and growth requires that you pay rigorous attention to your clients and express your appreciation and gratitude for the work that they give you.

This recognition can be demonstrated in a myriad of ways. A carefully selected appreciation gift can be very suitable or perhaps an invitation to a lovely dinner or event. Your choice is based upon the relationship that you have with the client as well as the corporate culture of their business.

But make no mistake about it. If you select with care, they will feel valued and important, two fundamental human needs.

And sure the holiday season is coming up and selecting client appreciation gifts are probably on your agenda. And that’s great. But consider this, gifts that are given all through the year truly stand out and cement the relationship.

Family Affair can work with you to develop a program that will show your gratitude throughout the year. Don’t wait for the holidays to say “thanks.”