It all comes down to cost, doesn’t it and it’s brought up in a variety of ways:
- How much does that cost?
- It costs too much.
- We don’t have the budget.
- We can’t afford it.
It’s crazy but sometimes these words come out of the prospect’s mouth BEFORE there is much of a chance to discuss your products or services, explore the options, etc.
Price. Everyone’s sales cross to bear. It’s mine as well!
But really, should it always be about price? Nah, I don’t think so. So let’s talk about promotional products for a minute:)
What it really should be about is value, brand and image and the key is to utilize products that brand you and your company effectively, demonstrate usefulness and value to the recipient and convey EXACTLY the type of image that you want to put forward.
So, it’s not all about price is it?
Too many people approach the act of buying promotional products with a specific dollar amount and product category in mind. (They consider us a commodity so why not!?) They’re not open and receptive to suggestions, and ways in which they can take that very same budget and use it more creatively.
They’ve gone online, perused catalogues (and gotten bleary-eyed in the process) and their mind is made up. What an error because the options are endless and the customer simply doesn’t have to settle.
2014 is right around the corner. Promotional products should be part of your marketing mix that’s for sure but BEFORE you make hard and fast decisions on your budget and the exact items you wish to purchase, let us help you explore the vast opportunities that are out there for you to get your maximum return on your promotional product investment.