It’s almost Valentine’s Day and visions of hearts and cupids, chocolate and other sweet confections fill our heads as we mull over the perfect gift to get our sweetheart. It’s a day to show our love in ways big and small and don’t forget about the cards either. Valentine’s Day provides a huge revenue bump for the greeting card industry too. http://www.greetingcard.org/AbouttheIndustry/tabid/58/Default.aspx

But I say, what about your clients? Shouldn’t you be showing them the love as well?

Now I don’t for a moment think that you should be sending clients cards and gifts that smack of romantic interest; after all, you don’t want your intentions to be misconstrued.

But you do have business goals that Valentine’s Day can help you to achieve.  Valentine’s Day offers you an opportunity to reach out to clients, prospects and referral sources and do the following:

  • Remain visible and branded
  • Show appreciation and gratitude
  • Demonstrate your creativity

How can you do this? Well, a promotional product has this list covered in spades!

Think about it. A Valentine’s Day marketing endeavor that includes a carefully integrated promotional item will help you to stand apart from the competition all the while keeping you top of mind and conveying your respect for the person receiving the item. Terrific, huh?

So no, Valentine’s Day is not only for lovers. It’s for smart business people that want to use the day and develop a campaign to grow their business in a cost efficient and targeted manner. You fall into that category, right?

Family Affair would love to be able to work with you on creating the very best program designed to generate the maximum return on investment for your business. Please let us know how we can help. Contact us at lisa@familyaffairdist.com or 516-797-8770.