Uh oh…March is here and you know what that means: the end of the first quarter 2016.
How did you do? Are you satisfied with the results of the past three months? Did you meet or exceed—hopefully not fail to reach—the objectives you established three months ago? Sure, it seems like yesterday that we turned the calendar page on 2015, but the close of Q1 is a good time to evaluate these few early months’ business.
Why don’t you take a look at where you are today?
- There is still time to catch up if there was a shortfall during the first three months of 2016. It could be any number of reasons, perhaps you were overly optimistic in your projections or something unforeseen happened in the marketplace. Look forward! There are nine months to go, plenty of time to set things right.
- You have a long enough window to develop sales and marketing campaigns that will carry you through the rest of the year. Let’s face it: sometimes it takes time to measure the success of these key business endeavors. Don’t let many more months go by before making any necessary adjustments. Deciding to do something in November simply isn’t an option.
- Don’t underestimate the power of momentum. Imagine those sales and marketing plans go big early this month, the rest of the year will be a lucrative, busy time!
If business was “slow” the first quarter and you want business to “pick up” then you need to ask yourself a few key questions:
- Did you target the wrong people? Who should you target instead?
- Was your prospecting outreach insufficient to meet the goals that you established for the year?
- Was your marketing campaign unsuccessful? Were your salespeople not meeting quotas?
- Did you put all your focus into one big client that has yet to close? Did you spread yourself too thin with too many accounts and insufficient staffing?
- Was your follow-up and follow-through preventing you from gaining many new contacts? Did you lose ground on your prospects in the mire of competition?
- Did you network well and enough?
Remember, business is fluid and in flux. In order to be successful you must remain flexible and capable of making adjustments to critical elements of your work, all for the better.
Your second quarter can really take off if you step back and evaluate the prior Q1. Don’t wait, start now!